With more products than ever before and filling in more niches, the BMW M division is reporting record sales in 2013.
Thanks to new or revised models such as the BMW M6 Gran Coupe, the BMW M5 F10 LCI and the ever increasing number of BMW M Performance Automobiles – M135i, M135i xDrive, M550d xDrive, X5 M50d and X6 M50d – the sales reached 31,282 M models in 2013, a 14 percent increase over 2012.
With new models such as the fifth generation BMW M3 (F80), the new BMW M4 (F82) and also standing outside the door BMW X5 M F85 and the BMW X6 M F86 (base: X6 F16), the BMW M are on the attack in 2014 and try to compete with Mercedes’ AMG whose sales were 32,200 units in the same year.
The market conditions for BMW M in 2013 were anything but simple: the core product, BMW M3, was on the verge of separation and was therefore not only having an aging design but since July, the production line has been closed for the E92 M3 Coupe, follow shortly after by the M3 Convertible.
The BMW X5 M E70 was in a similar boat due to the launch of the new F15 X5, which will be followed this year by the F85 X5 M version of it.
2014 is shaping up to be a great year for BMW M, in addition to the aforementioned models, the M235i and M235i xDrive will also join the M lineup, therefore driving the sales further up.
[Source: Bimmertoday]
