The new 2012 BMW 3 Series had its world premiere today in Munich. The sixth generation iconic 3 Series comes to market with a new approach in the design language, both inside and outside the car.

The F30 3 Series Sedan was penned by Christian Weil, the very same designed responsible for the 5 Series GT. The interior design was created by Christian Bauer who also designed the current generation 6 Series coupe and convertible.

For the first time, the 3 Series will be offered with the standard packages, Sport Line, Luxury Line and Modern Line, that will take the level of customization to a new level and provide the customers with more upfront options. Customers can therefore adapt the appearance of their car to their personal lifestyle and preferences – in their own way and with eye-catching results. For the company, these new lines will result in additional savings.

For the purists, BMW will continue to offer the aggressive M Sport Package.

Stay tuned for a design analysis by BMWBLOG!