Third Installment From BMW Documentaries, “Reinventing Mobility,” Launches Online Today, Explores the Conflicts Between The Automobile as a “Rad Ride” and The Automobile as Efficient Transportation
“Reinventing Mobility,” chapter three of the BMW Documentaries Film series Wherever You Want To Go, appears today online at www.bmwactivatethefuture.com. In this installment, the series sets out to identify the complexities and tensions of the future of mobility as rooted in popular theories of today. In particular, the film looks at the massive behavior changes needed to reinvent mobility into simpler and more efficient forms, and what we all may have to give up to achieve it.
As evidenced in the film, the future of mobility is clearly complex. We are entering an exciting future that will feature an entirely new DNA for the automobile based on electricity and hydrogen from renewable sources. The automobile of the future will be connected to every other car on the road, enabling communication between vehicles and everything else along the roadway. As a result, the automobile of the future will be nearly sentient and may literally drive and park itself. But is the automobile of the future worth the price of losing the romance and excitement that comes from the rumbling and powerful cars we love and cherish? In the future, will there be room for both?
“Reinventing Mobility” features Astronaut Buzz Aldrin; Futurist and conceptual designer for Blade Runner, Aliens and Tron, Syd Mead; Google VP Marissa Mayer; ZipCar founder Robin Chase; Treehugger.com founder Graham Hill; Ridelust.com editor-in-chief Mike Musto; Reinventing the Automobile co-author Lawrence Burns; BMW DesignWorks USA President Laurenz Shaffer; MIT Sloan Director of Automotive Professor Wai Chang; and Human Business Works President & CEO Chris Brogan and others.
Director: Kurt Mattila. Production company: Prologue Pictures. Run time: 6 min 58 sec.
