BMW of North America released today to its US dealerships the order guide for the new 2011 BMW 1 Series M Coupe. Back in December, BMWNA published an initial ordering guide that outline the standalone options and packages available for ordering.
The updated version comes with small changes. The BMW Assist with Bluetooth and the iPod/USB adaptor become standalone options, rather than part of the Premium Package.
Unfortunately for BMW customers, one option that has been labeled as important among consumers, Navigation System, remains part of the Convenience Package. In order to get the Navigation system, one has to pay for the Convenience Package which can only be ordered with the Premium Package, one that will most likely be quite expensive. Comfort Access and Rear Parking Distance Control are also part of the same Convenience pack, two options that have always been sold as standalone options in other models.
Final pricing is expected to come out next week and we don’t expect any other changes in the final ordering guide, at least not for the initial orders.
While the changes don’t affect us directly, we have always planned for a stripped down 1M, we can see how this becomes an inconvenience for many US customers who now have to choose between a bare stock 1M or one that is fully loaded.
